Allity

Changing the face of aged care

Naming // Corporate identity // Brand guidelines // Internal and external presentation templates // Website // Promotional material // Copy // Signage // Campaign // Photography // Newsletters // Memoirs // Press ads // Social media // Ongoing BAU collateral print and digital // Video and animations

Bug was introduced to a start-up Aged Care business back in 2010 which evolved over the next three years into Allity Aged Care with a Venture Capital partner. This involved a complete branding exercise with various stakeholders and included brand positioning, mission and value statements, naming, logo development, signage and all collateral, both digital and print to support over 20 Aged Care homes across Australia. We offered full and exclusive agency support over the next 10 years as the brand grew to over 40 homes through acquisitions and building developments.

Allity developed an enviable reputation for care, trust, leadership, innovation, communication with a strong and consistent visual brand identity. Allity was acquired by Bolton Clarke 2022 and grew to over 80 Aged Care homes. Bug worked with the team at Bolton Clarke to ensure a clean handover and rebranding of all existing Allity assets.

“I have just had a brief look at this but I must say I am so excited and so impressed. You have done an incredible job and the new look Family and Friends looks amazing.”
– Head of Marketing and Stakeholder Relations, Allity